Daniel Norlin

Daniel Norlin is one of Sweden’s most established digital creators, with more than 1.5 million followers across TikTok, Instagram, YouTube, and Snapchat.

His content combines entertainment, travel, lifestyle, and social experiments, reaching a broad audience across the Nordics with strong organic reach and high engagement. Daniel is known for his authentic way of integrating brands into his content, where campaigns are often presented through storytelling, humor, or experiences rather than traditional advertising.

Over the years, Daniel has collaborated with both global and Nordic brands such as All Nippon Airways, Samsung, Coca-Cola, Red Bull, Philips, JBL, Sony, MAX, Estrella, and Bodylab, among others. Through creative Reels, TikToks, and Stories, he produces content that engages audiences while showcasing brands in an authentic way within travel, experiences, lifestyle, and innovation.

With a background as a YouTuber, DJ, and entrepreneur, Daniel has built a strong personal brand where followers appreciate his genuine and spontaneous style. His content is particularly well suited for campaigns within travel, lifestyle, tech, experiences, food, and automotive.

Daniel works closely with his partners to create creative campaigns that feel natural in the feed while delivering strong visibility and engagement for the brand.